A pioneering sustainable chain director

A logistic challenge

To supply supermarkets, wholesalers and caterers with top-quality fruit, vegetables and mushrooms every day, it’s essential that distributer The Greenery has a complete and up-to-the-minute overview of all stock and planned deliveries from growers.

In the past, the complications had deep roots, since there was a different portal for almost every action a grower needed to complete. Review orders, enter growth prognoses, order transportation: the grower had to do every one of these things separately.

So, the million-dollar question arose: how can we make sure growers can pass on their inventory data quickly and easily?

To find the answer, we had to go back to the source. Get our fingers in the soil.

A clear inventory portal and user-friendly management app in four weeks

With all that extensive fieldwork behind us, we focused all our energy on improving grower satisfaction. The result was GreenChain: a user-friendly portal in which The Greenery gets optimal insight into stocks. And one important element of the digital platform was the mobile app that lets growers easily report on their inventory, anywhere, anytime. That allowed growers to spend more time doing what they love to do: growing the highest quality fruits and vegetables.

Since grower convenience was a top priority, it made sense to work with them from the very beginning. During the Inception Deck phase, we mapped both grower and Greenery interests. Within four weeks, business and technology came together, got evaluated and got tested.

The first step was to determine the minimum amount of data that The Greenery needed from growers to optimize stock management. We then developed an IT architecture to standardize this data for all growers, and to automate as many steps as possible. The biggest advantage for growers? They could complete everything in one go, without waiting for external parties to act.