

Jeroen Pluim
Director Digital
1 min read
28 March 2025
Incentro wins commercetools Partner of the Year
As the first commercetools partner in the Netherlands, we’ve believed in the power of the platform from day one. That belief came to life early on in our collaboration with GrandVision, where we delivered one of the first large-scale replatforming and white-labeling projects using commercetools. It set the benchmark for enterprise commerce in the Netherlands — and laid the foundation for a strategic partnership that continues to grow today.


Incentro's innovative approach and commitment to delivering exceptional digital commerce solutions have made them an invaluable partner. Their contributions have significantly advanced our shared mission to redefine the commerce landscape.
Matthieu Isnard, Senior Partner Manager, commercetools
Growth in Partnership, Growth in Results
In the years since, both the platform and our partnership have evolved significantly — from B2B to B2C, from product configurators to digital sales portals. Together with commercetools, we’re building composable commerce solutions that truly move businesses forward.
Projects that showcase this include:
• Nieuwkoop Europe, where we helped deliver a headless B2B e-commerce solution with a UX flow that sets a new standard in the industry.
• Veneta, which significantly scaled its e-commerce operations with a future-proof commerce solution and a smart product configurator.
• AIC Visser Assen, a recent example of how even industrial B2B players with high ambitions are choosing commercetools — thanks to the flexibility the platform provides.
Receiving the Partner of the Year award is a confirmation that this direction is the right one — and a recognition of the work we’ve accomplished together.
Martijn Vrielink - Managing Director ECX - Incentro

A Perfect Match for Ambition
Whether it’s about scalability, speed, or flexibility — commercetools consistently proves to be the perfect match for digitally ambitious companies. And it’s that ambition we recognize in our clients.
We see that organizations willing to embrace composable commerce are able to innovate faster, respond better to changing customer behavior, and prepare more confidently for future growth.
Here's to more awesome projects!