
Integration and automation complex? Not according to Markus Zirn. With 20+ years of experience in business development, marketing, and sales, he knows exactly how to leverage technology strategically. At Hyper '25, the CSO of Workato showcases how AI agents and BOAT help companies automate end-to-end processes smarter and faster.
Learn more about Workato.
What else was covered? The modeling of employee "digital twins," moving far beyond traditional Process Mining and BPMN, and the enormous opportunities and challenges presented by the new era of "Agentic BOAT" with advanced AI and LLMs.
Workato makes connecting various systems easy, without struggling with complex code. Large organizations such as Logitech, L'Oréal, and H&M already rely on Workato to roll out processes faster, reduce frustrations, and stay ahead of competitors.
No code, more speed
For years, integration was an IT specialist’s domain: lots of coding, lots of hassle, and even more frustration. In 2013, Workato adopted a radically different approach: make integrations accessible to everyone in the organization. With visual building blocks ('recipes') and an intuitive drag-and-drop system, automation becomes child's play. Workato is the iPhone of automation: powerful, user-friendly, and versatile.

From integration to complete orchestration
Workato doesn’t stop at integration alone. With 'business orchestration,' you manage and automate entire business processes: workflows, interfaces, and data. For example, Procter & Gamble built a completely new supplier portal within two months, including interfaces and integrations with systems like SAP. At H&M, onboarding new items is smoother and faster, as every step is managed centrally within a single platform.
AI agents: automation 2.0
The real revolution is AI agents: intelligent, virtual copies of employees that autonomously execute tasks. These digital twins handle tasks previously difficult to automate, such as processing incoming emails, analyzing complex legal documents, or answering customer queries. For instance, a major law firm developed a comprehensive solution for complex legal document processing within two weeks—a task that previously took months.
AI agents enable faster, more efficient, and more accurate processes, allowing quicker responses to customer needs and market changes.
Markus Zirn, Chief Strategy Officer, Workato
Agentic BOAT: dynamic forward-thinking
Traditional techniques such as BPM (Business Process Management) and Process Mining analyze processes retrospectively. With Workato’s ‘Agentic BOAT’, you look ahead. Processes transform from rigid step-by-step plans into dynamic workflows that react in real-time to events within your organization. Imagine a smart helpdesk instantly resolving customer inquiries, or an AI assistant rapidly processing legal documents—AI agents make these scenarios a reality.
Workato Genie: build your own agents
With Workato Genie, you can easily create and train smart AI agents precisely tailored to your business processes. You train them using internal knowledge, enabling them to independently process emails, analyze documents, and handle customer inquiries. Everything is managed centrally, with clear governance and security, ensuring you always maintain control.
Why your business needs to get started:
- Faster responses AI agents enable faster, more efficient, and more accurate processes, allowing quicker responses to customer needs and market changes.
- Less complexity Everything happens within one clear platform, reducing the time spent on maintenance and updates.
- Cost savings Automating without costly external specialists significantly reduces costs and optimizes the use of internal knowledge.
- Flexible adaptation Intelligent workflows automatically adapt as circumstances change, enabling your organization to swiftly respond to new opportunities and challenges.
- Immediate visible results Visual dashboards and built-in analytics provide real-time insights into improvements and results, allowing rapid adjustments as needed.
Conclusion
No more technical barriers
In short: Workato harnesses the power of AI without technical barriers. Less hassle, quicker results, and future-ready. Markus Zirn's presentation at Hyper '25 made one thing crystal clear: intelligent automation with Workato gives your business precisely the competitive edge needed to leave the competition behind.

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Edwin Nooijen
Sales Director