Customer data platform (CDP)

Customer Data Platform: one central customer profile for data-driven marketing and sales that deliver.

Jeroen Pluim portrait
Do you want to know more?
Ask Jeroen Pluim

The benefits

  • Central customer profile

    Merge diverse customer data into one comprehensive profile and give your teams precise insights.

  • Personalization and targeted marketing

    Achieve high-precision segmentation and personalized interactions. Greatly enhance the relevance and impact of marketing and sales campaigns.

  • Real-time insights and response

    Lets companies instantly respond to changing customer behavior. The result? More relevance in customer interactions and an awesome customer experience.

  • Customer lifecycle optimization

    Helps to spot opportunities at every point in the customer lifecycle. This drives growth and customer satisfaction.

About Customer Data Platforms (CDP)

A Customer Data Platform (CDP) gathers customer data from multiple sources to create a central, comprehensive profile. This lets you segment customers accurately and make data-driven decisions on solid ground, enabling personalized interactions. A CDP also guarantees secure, compliant data processing, which is non-negotiable in an environment reliant on customer trust.

Our data linking expertise delivers personalized, real-time interactions that enhance the customer experience and unlock growth opportunities.

Jeroen Pluim - Digital Director | Enterprise CX

Our CDP solution

At Incentro, we leverage CDPs as part of a broader data strategy, integrating various data sources to create a complete customer profile. Our data integration and analysis expertise seamlessly link CDP solutions to your systems, ensuring fast and secure availability of customer data from every channel. This integration helps you create personalized interactions and make smart, data-driven decisions that bring your brand closer to your customers.

Jeroen Pluim portrait

Do you want to know more?

Jeroen Pluim

Director Digital

Image

Why Incentro?

Why Incentro

Whether you're looking for a strategic partner, a boost for your digital transformation, or the ultimate customer experience for your customers, you've come to the right place. With our next-generation digital solutions, you'll always be one step ahead of the competition.

 

Partners

Awesome partners turn dreams into reality

With these partners we realize our personalization solutions

All partners
Bloomreach

Bloomreach
Commercetools

Commercetools
Tweakwise

Tweakwise
Sitecore

Sitecore