Integration of Sparque AI as a new search and recommendation engine in the e-commerce platform

The Challenge

Wolters Kluwer, a leader in the field of professional information and services, faced a crucial challenge: improving the user experience on their e-commerce platform and other websites within their digital ecosystem. The key was to optimise search functionality and personalise recommendations to meet growing digital demands and maintain market competitiveness.

Solution

To address this challenge, we integrated Sparque AI into Wolters Kluwer’s e-commerce platform in the Benelux region (Belgium, Netherlands, and Luxembourg). This integration was executed by leveraging the recent strategic collaboration between Intershop and Sparque AI. Sparque AI’s technology utilises advanced artificial intelligence algorithms to improve search accuracy and the relevance of recommendations. This not only facilitates a more personalised user experience but also enhances customer satisfaction.

For example, with Sparque AI, the platform can now display personalised recommendations such as “other users bought this”, “best-selling products”, or “frequently bought together”. These functionalities not only enrich the user experience but also drive sales.

Moreover, the integration extended beyond the Benelux region to other sites within Wolters Kluwer’s digital ecosystem, where we implemented and managed search and recommendation strategies tailored to each context.

Results

The integration of Sparque AI, in collaboration with Intershop, has provided Wolters Kluwer with greater flexibility and control over their platform. Specifically, the process of applying changes to search and recommendation strategies has become more streamlined and straightforward and, on the other hand, the business can now independently adjust the criteria for returning search results or tailoring recommendations to specific needs, without relying on external support. Moreover, the delivery of search results and recommendations to customers is now faster and more accurate, aligning better with what customers are looking for and significantly enhancing their overall experience. To sum up, these enhancements have led to tangible improvements in operational efficiency and in customer satisfaction, reinforcing Wolters Kluwer’s commitment to delivering high-quality solutions.